Measles and rubella are highly contagious viral infections that continue to affect millions of children worldwide, despite the availability of safe and effective vaccines. To eliminate these diseases, many countries—including Pakistan—run large-scale Measles and Rubella (MR) vaccination campaigns targeting children and vulnerable populations.
This blog explains what these campaigns are, why they are essential, and how communities can help ensure their success.
What Are Measles and Rubella?
Measles
Measles is a viral infection that spreads through respiratory droplets. It causes:
- High fever
- Rash
- Cough
- Runny nose
- Red eyes
- Pneumonia or brain swelling in severe cases
Measles can be fatal, especially in children with weak immunity.
Rubella (German Measles)
Rubella is milder but dangerous for pregnant women. Infection during pregnancy can lead to:
- Congenital rubella syndrome (CRS)
- Birth defects
- Hearing or vision problems
- Heart abnormalities
Both infections can be prevented with the Measles-Rubella (MR) vaccine.
What Is the Measles and Rubella Campaign?
The measles and rubella campaign is a nationwide immunization drive designed to protect children from these preventable diseases. Health departments, schools, community clinics, and mobile health units work together to reach large numbers of children within a short time.
Key Objectives
- Increase immunity in children aged 9 months to 15 years
- Eliminate measles outbreaks
- Prevent congenital rubella syndrome (CRS)
- Improve routine immunization coverage
- Strengthen national disease surveillance
Why Are Measles and Rubella Campaigns Necessary?
✔️ High Infectiousness
Measles is one of the most contagious diseases globally. One infected child can infect 12–18 others.
✔️ Immunity Gaps
Many children miss routine vaccination due to:
- Limited awareness
- Access issues
- Misinformation
- Low health literacy
Campaigns help fill these gaps.
✔️ Preventing Outbreaks
Periodic outbreaks occur if immunity levels drop in a population. MR campaigns help build “herd immunity.”
✔️ Protecting Future Generations
Rubella causes severe birth defects if pregnant women get infected. Widespread immunization protects unborn babies.
Who Should Get the MR Vaccine?
The standard target group includes:
- Children 9 months to 15 years
- School-going children
- Unvaccinated or partially vaccinated children
Adults normally do not need the MR vaccine unless advised by a doctor.
How the Campaign Works
The MR campaign is usually implemented through:
1. School-Based Vaccination
Healthcare teams visit schools to vaccinate students in a safe environment.
2. Community Health Centers
Parents can take their children to designated centers for vaccination.
3. Mobile Health Units
Teams visit remote areas to ensure no child is left behind.
4. Mass Awareness Programs
Public announcements, media campaigns, and community meetings spread awareness.
Safety of the MR Vaccine
The MR vaccine is safe, effective, and approved by WHO.
Possible mild side effects include:
- Low-grade fever
- Mild rash
- Pain at the injection site
Serious reactions are extremely rare.
Myths and Misconceptions
Many parents avoid vaccination due to myths such as:
- “Vaccines cause infertility” – False
- “Measles is a normal childhood illness” – False
- “Vaccines weaken immunity” – False
Educating communities is essential to increase acceptance.
How Parents Can Support the MR Campaign
- Ensure your child’s vaccination card is updated
- Take your child to the nearest center during the campaign
- Educate family and neighbors
- Do not believe or share misinformation
- Report any suspected case of measles to health authorities
Impact of the Measles and Rubella Campaign
The MR campaign significantly reduces:
- Childhood morbidity and mortality
- Measles outbreaks
- Congenital rubella syndrome
- Healthcare burden on hospitals
Countries that carry out regular MR campaigns move closer to eliminating these diseases entirely.
Conclusion
The Measles and Rubella (MR) campaign is a critical public health initiative that saves thousands of children every year. By ensuring vaccination coverage, strengthening community awareness, and addressing vaccine hesitancy, nations can eliminate measles and rubella and protect future generations from life-threatening complications.
Vaccination is safe. Vaccination is effective. Vaccination saves lives.
